All this went down in April and May of this year. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. The motorcycle comparison is nothing to do with whether its top spec blaa blaa blaa. He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years. It's not the products: a three-frame range of MTBs, and gravel and road bikes. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. The G.1, one of 3 models launched by Viathon, is a modern gravel bike with a 1,010g claimed 54cm frame weight with hardware. Walmart's return policy is insane and the employees there generally DGAF. Press J to jump to the feed. Hey Waltins: quit coming to aspen and stay in facking arkansas. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. Our gravel, road, and triathlon bikes are designed, tested, and assembled in North America; engineered for performance, and crafted with rider-first geometry. It's like the lineup are marketed just like any other Walmart products, and the bike prices don't make sense. Now with over twenty years under our belt we know more than ever how important the ride really is. Apt analogy. I'm a kiter, and that industry is even worse. Viathon Bicycles Promo Codes, Coupons & Deals for February 2023. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. All models are available exclusively at Walmart in-store and online. They also have controlling interests in Rapha and Allied Cycles. Bayside Women's Cruiser Bike, Rose Gold 1385 Pickup 2-day shipping Best seller $648.00 Hyper Bicycles Electric Bicycle Pedal Assist Mountain, 26 In. Will these bikes be sold in a box and assembled by the owner? Its name is Viathon. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. Call it a 'Walmart' bike if you must. Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. Mount a water bottle to the frame and stay hydrated for harder riding. In an interview last week at Sea Otter, a bicycling industry gathering in Monterey, Calif. I came to Walmart to grow the bike industry. Or did you have its sale / closeout pricing in mind ($1,599)? Bike industry seems super healthy (at least outside looking in), coming from the moto world. Thats a call youll have to make. Who the fuck cares where it came from, so long as it is a good bike. Its a night and day difference!, exclaimed Andy. 'Box-store bike' takes on a whole new meaning as Walmart launches Viathonn, a private high-end cycling brand. And cost of owenership for the V10 is probably about the same as for a 450. Certainly Viathon's not to that point yet, but time will tell. It doesnt have to adapt to the future, it is the future. Manufacturing costs vary inversely with manufacturing rate. For the last update and a link to the introductions, Click Here. @jason-99: With that logic, give everyone nukes. Of course they will be. Gwin was smoking everyone on a very close to stock YT tues high end build. Its not a bad platform though, and for the right situations, it would serve the rider spectacularly well. Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. 99% of Americans walk into a Walmart store every week. Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. Thread starter nakman; Start date Apr 12, 2019; nakman Club Secretary . In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. In Europe there's this large French sports goods chain called Decathlon. Walmart didnt opt to adopt more modern geometry, possibly because its current customer base will have to take a few steps to catch up to the rest of the bike market. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. But the bikes are neither crap nor cheap. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 29er MTB. No dropper on the GX spec? Now, if Viathon frames were suddenly produced in the USA my American hands, with progressive geometry and class leading weights, that might be a different story - but a Taiwanese sourced frame that is pretty much identical to a Hong Fu or Workswell or whatever isn't really a selling point, especially when it costs a few grand. Walmart buying Rapha would be the latter. Hopefully the forks won't be on backwards. Movelo Electric Bicycle for Adults 27.5In 350W Mountain Bike with 360Wh Removable Li-Ion Battery-Blue 27.5" Exclusively angular frame Not available 26" 350W Electric Bike for Adults Mountain eBike w 48V Battery Dual Lights Black Not available 26" Hyper Easy Rider Multi-Speed Bike 26" Hyper Easy Rider Men's Cruiser (29) Not available online They travel by private jet, stay in luxury hotelshave huge parties And never tip anybody anything EVER. So we have the greatest potential to reach a larger subset of the American population than any bike shop, or any other brand, he claims. what happened to viathon bikes For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. The bikes are clean and simple, classy but without any fanfare. WHO WOULD HAVE THOUGHT? The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. Shop our Buy Direct collection for a new ride they'll love! Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. Posted Oct 2, 2019, We dentists don't shop at Walmart. A Redshift Sports ShockStop Stem tamed the harsh vibrations coming from the Viathons beefy carbon fork. Ive already gotten questions for people internationally. Yea 10k is a lot for a bike, but its also top tier in the Mtb world. If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. Picked up a fishing pole and Razor scooter for my kid there recently. Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. bicycles I'm honestly surprised by how many people don't realize the Walton family is already waist deep in the cycling industry. But if Viathon is going to have any real impact, its the next set of new bikes that will matter most. Were not trying to undercut the industry; were offering our bike line at a solid price, not a ridiculously low price, said Spinhirne-Martin. Pinterest. I want high-level quality customer service to begin with, and I can control that in the US.. Read more. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. Doesn't seem like anyone is really sold on Viathon though. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE In the meantime, it seems Walmart isn't quite sure what they've created or who . best army base in germany is dr abraham wagner married is dr abraham wagner married And I want to get more people on bikes. has lg fixed their compressor issues 2020. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. Refunds can only be issued to your original payment method. We wanted to create a non-intimidating platform, said Spinhirne-Martin. Many people are the same, I guess the rebranding isn't for nothing. Whole Foods kinda sells bikes through their shit parent company Amazon. The website has no we-can-offer-keenest-prices-because-were-Walmart spiel. The frame costs just the same as a TCR frame, without the TCR reputation. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. But it is building out a platform not just with more and better bikes, but with video and editorial support. I won't shop with them. Marketing has been slow-burn so far, rolling out a website and social media, getting journalists on the bikes at Sea Otter, and paying for GCNs Simon Richardson to ride the G1 from Outerbike in an advertorial video posted on 12th July and which has already had 34,000 views. Bike is not returnable if damaged or not fit for continued use (Please see Warranty and Crash Replacement policy) ", i wouldnt buy the mountain bike but their gravel offering is interesting for sure at 3k. Viathon made a big splash when it announced its presence to the bicycle world back in April, leveraging the cost-efficiency muscle of its parent company, Walmart, into a line of carbon bikes that . Does REI make their own bikes? Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. There may be a slightly lower initial cost but damn, these are gonna have terrible resale value. Bike MSRP vs. what people actually pay is a whole nother conversation. Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. Look for Viathon bikes online at ViathonBicycles.com in mid-May, and soon after at Walmart.com. Like Remot, Viathon debuts with three offerings: one frame each in road, gravel, and mountain, with three levels of build kit. Let's see the salaries of engineers at Specialized giving us all these "advancements" in recent years that 90% of people riding mountain bicycles on trails don't need. Walmart already has impeccable high-end bicycle connections. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. VIATHON BICYCLES SPONSORS CAFFEINE AND WATTS CLUB. I think it's time for a Field Test review on this bike to dispel or confirm all the controversy. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. Thanks for your site. Browse. what happened to viathon bikes. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. The parts kits feature quality components from premium suppliers. The last time we posted on the Viathon G1 we mentioned that this bike might be the perfect candidate for the Redshift Sports ShockStop Stem. Good question, Dan, and one we'll come back to in just a minute. Hopefully they turn over some % of these bikes into more trail advocacy. This line of thinking reflects a massive gap In understanding about top line Mtb (for example s-works) and the stock YZ250. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. Walmart is the largest retailer for bikes in America by a good margin. At The Finish: So, what we have here is an interesting sales model and a fine bike for those who crave the ultimate in efficiency that carbon fiber can bring to the table. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. machines ect. tony dokoupil ex wife the bachelorette. bicycle A Viathon representative told me that Walmart simply wanted the story to be more about the bikes than the company behind them. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Por - 10 junio 2022. Which raises the question who is the brand aiming to reach? While you could swap to 650B wheels, and the bike can carry a front rack, there isnt a lot of versatility built in here beyond that. 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. Wal-Mart shoppers are not going to spend 3-5 k for a bike! As mentioned, this is the lowest-cost complete bike in Viathon's G.1 range, but that doesn't mean the parts are low-cost. And failing. As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. And that is the point. I know you're talking frame only, but at least this one ships with tires that actually fit the frame (unlike the DV9, which has known problem with tire rub on the tires it ships with). All Viathon bikes come with a 2-year warranty. Hyper Bicycle 26" Men's Havoc Mountain Bike, Black 417 Pickup +2 options $248.00 Kent 26 In. They tasked a few well known bike designers with creating a new brand. price sold by type electric assist +. the forks face the right way. I'd be interested in something like this (depending on where I lived) but it would likely be a third or more mountain bike for me and that seems unlikely. The tires were Schwalbe Lugano which sell around $10 each. So this is competing against the Ibis DV9? The bikes look pretty good on paper, and the price points are very slim for what you get. Having 29 wheels means that you need less fork travel, leading to a reduction of the pedal bob effect. Meanwhile, the Waltons have put Millions? First, this hardtail gets more than just the usual 100mm-travel fork. They were puzzled by it, because the market for a pure XC race bike is pretty small compared to more general modern geometry hardtails that are built for "fun.". When flexing the wheels on hard pedaling, I get some rubbing which viathon attributed to spokes being out of tension, but the clearance is ridiculously minimal. The road bike is 200 grams lighter than the gravel bike, with more aggressive geometry, 28c tires, and a stiffer frame. Our Fezzari Bicycle experts are here to help you find the perfect bike. Spesh's Fuse 27.5 comes to mind, costing ~$1200. The crankset was square taper FSA even though Sora was already using HT2 by this time. its true, For everyone else. I read an article that estimates the bikes the top pro supercross riders use would cost somewhere in the range 100k-200k. Wouldnt be caught dead buying one of their bikes but competition in any industry is a good thing. All rights reserved. If These guys could take a similar (or slightly better) spec and cut $200 off of it, and I'd bet it'd be a huge seller. Probably trying to compete with REI. But if Walmart must have some data that shows theyll sell some of these. And every single article, including this one, focuses on the Walmart ownership. People talking about this being good for "the industry" have no idea what they're talking about. My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. reviewed it. Twitter. Sure, some R and D for that motorcycle has come from up and down the lineup, but the same can be said for the bike companies. In road bikes, the R.1 comes as a frameset ($2,000), as well as in three complete bike options, all with Shimano groupsets - 105 ($2,300), Ultegra ($3,575) and Dura-Ace ($5,850), each equipped with disc brakes. Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it Moto shops are fine with 35% margin where most bike shops wouldnt talk to you without keystone margins (50%). Mountain bikes that rival the cost of motorcycles, silly parts that cost $30 for a $5 part, extremely expensive tools (because Park Tools is worse than Snap-On), etc. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). I would love to see good reviews on them, but KevCentral's just don't cut it for me for actual riding. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. It appears the newswas first mentioned in a Pinkbike story. Mountain bike companies (and all sporting goods, for that matter) shoot themselves in the foot by changing their product every other year. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. Does it seem like a no-brainer to spring for Viathon for people interested in that? Kudos to them, but that story stretches back some 15 years and is still far from over. Crickets. For the hardtail mountain bike, thats a $2,000 frame, $2,400 GX Eagle build, $3,500 X01 build (which comes without a dropper), or a $6,000 XX1 option. bikes Its not the frames: they arent open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. And who cares what other people think? Did you have any issues with clearance between the spokes and rival caliper in the front? Bikes are getting more expensive because more expensive bikes and bike parts are selling better than cheaper bikes and bike parts. For sure we are also undergoing huge changes; times are tough now and likely to get tougher before they get better. There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. Its one of the biggest online merchants in the world, No. http://www.walmart.com/cp/viathon-bikes/8471299? The pricing. And just like any other reality, outsiders ignore ours at their peril. An s-works bike off the floor performs at a pro level. milford regional lab franklin, ma. Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Bicycle Shop. Long, low, slack? Should brick-and-mortar or other online retailers worry? With the backing of Walmart, we can scale very quickly.. See how long we last Shimano Consolidates Entry- to Mid-Level Groupsets With New CUES Drivetrains, Opinion: Five Things The Bike Industry Could Do Better, Throwback Thursday: A Brief History of Direct Mount Derailleurs, Buying a Bike From a Shop Versus Buying Online, DH Bike Review: Canfield's Jedi Masters Rough Terrain, Review: Mythos 3D-Printed Titanium Stem is My Kind of Excess, DH Bike Review: Orange 279 - A Staple of British Downhill Racing, www.singletracks.com/blog/mtb-gear/first-ride-review-deciphering-the-viathon-m1-hardtail-mtb, www.outsideonline.com/2295486/single-track-minds, www.diycarbonbikes.com/collections/hardtailframes. It has more clearance and a modern, slack trail geometry that keeps things loose no matter how tough the terrain gets. Some cyclists are extremely brand-loyal, willing to pay a premium for pride in heritage brands like Bianchi or Pinarello. Also if you make that thing for many years, it further amortizes the investment. I did hear you and Andy mention 2300 on podcast 65. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. Bikes. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. Its a one-man Canyon, with Spinhirne-Martin sitting at his computer in San Bruno, California, bolting on expertise when he needs it. installing vinyl sheet flooring on wall . Huh, no one wanted to buy a $6k hardtail that has no track record? Way too much focus on the manufacturing/engineering side on squeezing out that next 1% gain in performance, then convincing us through marketing (or forcing us in the case of Boost) that we need it. Sign up today. And the bikes look good! Viathon is a standalone direct-to-consumer brand that, by rights, shouldnt exist. Second, the designers chose to mount a dropper seatpost as standard equipment on the M.1.