Sure you might have a few exceptions here and there, but sometimes stereotypes are actually true. I have to agree with you on your second point as well. . The lgbtg is nothing but a cult and BLM is a terrorist group. African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. Spot on Cranky! Maybe thats the case with Gain laundry detergent? But I hesitated because I wasnt 100% sure of Robs politics/social outlook. Civil discourse, along with shades of gray, subtly and moderation are in short supply and disappearing fast. There are WAY TOO MANY FOLK EARNING their LIVINGS! God forbid somebody appropriates the wrong thing. I dont care if you want to throw in a black family here and there on TV but leaving out all whites and other races for that matter, is not diversity! Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. But when we all are forced to see people of every race, sex, and culture as equal (meaning the same), then we rob everyone of the traits and characteristics that make each of us stand out as unique and special. It gets stronger over time. Call me crazy. But most people dont see this. Theres nothing like a hay-bale-throwin, truck driven guy who know how to fix things! And if by fake advertising you mean this totally unrealistic representation of people were all seeing, then youll be hard pressed to find a brand or advertiser who isnt guilty. I cant stand it. Explaining why many of our business leaders and politicians are in favor of these things. The focus is all about diversity and political correctness instead of just making a great product. The only thing I can guess is advertisers are trying to social engineer society. If I were you, Id have put my name on that one because theres not a single thing in your comment that a fair and rational person could argue with. I guess the issue Microsoft has with my posts & or comments because they are from a conservative perspective. Liberal white creative types were so wracked with white guilt the only thing they could think to do to assuage it was to erase white people (esp white men) from advertising. how wonderful, right? By simply taking the time to survey a couple of POCs in your target audience, you can create a more authentic campaign. Gee, Wallace, I wonder. Sorry, but the black guy in the star wars wasn't such a good actor. I got rid if my idiot box thirty years ago, and have not set foot in a cinema in forty two years. Thank you for pointing out yet another double standard. Certainly the George Floyd killing was a catalyst. I am so tired of this. I send emails every day to advertisers and tell them congratulations for being BLM loving SHEEP and just like all the other advertisers riding the black bandwagon just so they can be PC and shame on themselves for going out of the way to make white people look as stupid and frumpy as possible in comparison to the black actors! These advertisers are scumbags and people should boycott the products that theyre promoting!! Think about the inherent diversity of your end consumers and work backward. One pet gripe that I have is seeing non-whites portray white people (for reasons of inclusion) in plays and films. being represented in advertising, or anywhere else in media, but when you focus ads on anything other than what youre trying to sell, youre hurting yourself. I have boycotted every company pushing the propaganda. Thanks, Virginia, for taking the side of fairness and sanity in this culture war. Large advertising companies? You arent good enough to even get a black man? 8. There is no hard and fast rule for diversity. I know damned well that writing posts like this draws the ire of many of my fellow creatives and probably puts me out of the running with some potential new clients, but you know what they say: If youre not part of the solution, youre part of the problem. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. Its getting tiring seeing everyone and everything become obsessed with skin color, gender, gender identity, etc. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! just non-existent, unless shes a messy haired buffoon being dumb and not realizing her detergent is mostly all water and so does not work as well as Tide. As another poster mentioned the bullshit detector is immediately triggered. I change the tv when a commercial comes on. and planned cultural change. I worked at DFW Airport for 30 years and I did everything in my power to keep my sexual preference hidden form all my coworkers. When BLM founder purchased four homes I had just read a piece by a paid-by-democrats political consultant on CRT. I hear you. White boys dont want anything to do with these girls. I dont know whats coming over me. What if someone came out with the All White Network? That is one of the strongest bonds in human society but you rarely see it in commercials. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. What people do on their own time is fine with me just dont try to indoctrinate the populace to their unrealistic commercial portrayals. His point was that typically black people arent into stuff like hiking, camping, backpacking, canoeing..those kinds of pursuits. No strong white young men in Star Wars? Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. I agree. Lets not reduce the dignity of humans with dark skin to that mindset. You should have a problem. Its safe, but it will take you away from this site to show you the video on YouTube. Yes, changing channels and closing out of online ads are two ways of telling advertisers their ads dont interest you. Your company may already be a member.View our member list to find out, or create a new account. Its annoying to see so much over representation. We watch a few shows, mostly our old favorites, with very few new ones. You are born with them and cannot change them no matter if one surgically destroys what they were born with, or hormones one takes. Yes, equity is paramount and we marketers should all strive to achieve it. First they went after the church, then it was the nuclear family and now it is men in general- all to be replaced by the State according to the edicts of the long march through our institutions begun by the Frankfurt School. Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. Oh, Im afraid the NHL isnt just being picked on its own-goaling itself. My wife and I have been noticing this trend increasing (obviously in the wake of #me-too and George Floyd) and have been calling bullshit on it since. We are in the TOWER OF BABEL! LBJ himself said about this act in 1964, we have the [black] vote for the next 100 years. But even a decade after this atrocious act, I can remember working side by side with many, many blacks at a Houston oil refinery who just wanted to provide the best they could for their families. We also noticed several auto agencies running the same awful holiday ads from the year before were looking at you Ford Trucks. The reaction by brands and advertisers to George Floyd and the BLM movement has been misguided, disingenuous, and, as you say, laughably transparent. Or is that Deltas desired customer mix? Where are the Asians? Ditto with James Bond. Remember back in the Obama years when no one could criticize the presidents policies or job performance without fear of being called a racist? It basically said ALL WHITES ARE RACIST. . If those percentages are even close to correct, what is Delta hoping to achieve with their 3% representation? Joan P. Hammel, Comcast, While looking to show inclusion and diversity in advertising products, start at home first. A gutter had become an actual cess-pitand white folks had virtually disappeared from advertising. And the media champion it. Unfortunately, I dont think there *is* a way to raise this discussion in a larger public forum not without risking being cancelled and called a racist, bigoted homophobe. Current science says the exact opposite, and more and more people are getting on the bandwagon with low carb diets + fasting until lunch to experience weight loss and better overall health ( me, reversed diabetes and down 60 lbs so far). And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. Todays brands and advertising agencies are very concerned about representation in TV commercials and most do have good intentions. (See inset.). Black men in commercials are all very handsome, tall, athletic, and competent. This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. And if many people still choose not to intermarry, so be it. Interesting, on his website there are no blacks working at his firm. Dont even get me started on Disney! To your point, Roo91, I tried to find the latest stats for interracial marriages in the U.S. As far as I can tell, about 19 percent of newlyweds today are married to someone of a different race a number thats been ticking up year after year. Along with the over representation of blacks, theres a ton of people of color from all races in most ads. This is classic social engineering via Madison Ave. Could black players in the NHL then foot the bill for this? I cry for the state of America these days because as previously posted, I date back to much better days. Would love to hear from others about this. Im all for diversity but like the author points out, the numbers dont reflect reality. You get the drift. After all white men have been portrayed as stupid do nothing without the help of the wife in Sitcoms for years, to the point I stopped watching such nonsense. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and their purchasing power is growing 70 percent faster than that of non-Latinos. Hollywood has always loved the exoticso casting a Scottish actor as an Anglo-Saxon Englishmanthat was their kind of shtick. And Asian-White couples should be far less numerous than black-white couples given that blacks outnumber Asians 3 to 1. Amazing. With respect to simple gender, 90%+ of print and television ads for gyms and exercise equipment feature women. theres no such thing as reverse discrimination. Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. Ignore the diversity on tv, its a bunch of nonsense. As a blue-eyed blonde woman, I havent seen anyone that looks like me in tv commercials for quite some time. No, America is not racist. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. Just dont use the dreaded C (Christmas) word though. I hope that we can stop going down this road before its too late. Send him your thoughts. But if fitness ads over present black people some of them may say that they target them because people think that only black people are fat. As is Jardiance Ron. Hes whiter than just about any white person you know. Do you actually expect TV commercials to accurately represent life? Too bad theres no cancellation button for commercials! Yet, today its getting to the point where the average family in a TV commercial will soon consist of a black man, a white woman, and their two Chinese kids. Right after I said this the girls mom loudly said black lives matter, I kid you not. I noticed that as well about the lack of mention of race in news articles about crimes committed. Its called brainwashing. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. If 60% of their sales go out the window theyll care, because we all know the only thing corporations care about is money (assuming all 60% of white Americans feel that way). The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. Males of all ages have been deemed toxic for years, and our education systems, particularly our public schools and universities, continue to work feverishly toward their as you say pussification. blacks commit hate crimes at twice the rate Five corporate approved pieces of signage in lobby. The bad news is, the people behind all of this will still call you racist. Marija Zivanovic-Smith, NCR Corporation, 2. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. 10% of the population in Middle Eastern countries are Christian. But if they are patient enough, they will finally find this one Its all getting lame and predictable. Its the far left wing radical idiots that want to appease people of color. They were landed, like me. Its just around the corner if we dont do something now. I searched around and found this. Since these people believe they are beyond Good and Evil, and the rest of us need to be reduced to savage beasts. Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. Even more than Limu Emu and Doug do. It is so rare to see a white person in commercials, but if we do, get this theyre actually belittled. I remember the globalist-bent ads for Benneton and when Levis and Coca-Cola began pandering directly to blacks. Well, the first thing I saw upon booting up the game was a billboard that had been created by another player which read: TRANS RIGHTS. This, in a kids game. Not cancel culture. The real issue for me isnt that they are showing more commercials of interracial couples but the fact that these companies are burying us in the number of commercials & completely exaggerating the actual numbers of interracial couples & transgender folks in these commercials. They dont care that Blacks are dying everyday at the hands of other Blacks. For the past many decades and, I would argue, especially since 2008 we have been living in a world where race is used as a cudgel to divide us. 90% of the time its one black shooting another. Ive been retired for a year now and watch more TV than I have in a while and I thought the same thing. https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. And WHY NOT a cat? one of the largest talent payroll and trafficking companies in the industry, extreme reach, just issued results of their study on racial diversity for on screen casts in TV commercials. Its coercive propaganda in the background of each of these commercials repeated 1000s of times each day. But this study will likely embolden even greater efforts to infuse more diversity in future commercial productions, I bet. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. Theyre the ones producing the work. On occasion, I myself have heard black people admit that their fellow blacks purposely behave counter-culturally to whites. If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. No, I suggest you do a web search to find what you are looking for. This has been one of my favorite blogs, especially this post about diversity in advertising and commercials. Its my belief that all these things are doing harm and serious damage and just pissing people off even more. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. If you look at the Hollywood films he made in the 1960sThe War Lord, Planet of the Apes, The Omega Man etc..he dies at the end or loses. Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. Build and employ diverse teams who think, create and attack problems from diverse perspectives. Im getting sick of TV in general. If we are somehow suddenly expecting the world of advertising to be fair, balanced, and perfectly representing the ugly masses.. well, thats not going to happen and never has.