This growth has been particularly prominent in Asia, where tourism in countries such as China and India have increased significantly. Be on hand to offer other services to this type of guest, such as taxis or other advice for getting around. Their psychological psyche makes MICE industry a perfect place to continue to grow personally and professionally, she continues. Based in Jakarta in Java, Panorama Destination is a destination management company that provides logistical support for the MICE industry. You should research what virtual or hybrid events are happening in your region to see what opportunities there may be. As we are already familiar with the most important aspects of business tourism, let us see examples of what the most common activities and principal motives are for business trips in Spain. MICE tourism is business tourism that includes Meetings, Incentives, Congresses and Events. So its about understanding what makes people make decisions and with which frequency, what brings them happiness and what motivates them. rights Well, in this article I am going to change that! Team-building events are common in the corporate sector, and industry events, tourism for example, are often high-profile and costly to implement. MICE tourists often stay longer and spend more money than other tourists, making them important tourism stakeholders. Exhibitions will often include stalls, breakout rooms, discussion points, presentations and opportunities for networking. It encompasses four niche areas, which are: As you can see, MICE is actually an acronym used to group together the four tourism types mentioned above- contrary to popular belief, it has nothing to do with rodents! They often include not only key members of the organization, but also guest speakers and the general public. Tourism involves travel both locally and internationally. Chinas MICE industry looks set to benefit from the development of new technologies developed in China to support the industry. Besides, one needs to go out there and explore. Looking from inside: what experts in the field say. The Bottom Line. However, many organisers now add leisure elements to larger events to better engage attendees and create a more memorable experience. There are limited statistics for MICE amongst Gen Z, as they are new to the workplace. This segment is fundamental in the tourism model outlined by the capital in its 2021-2023 Strategic Tourism Plan, due to the characteristics of MICE visitors as well as their distinct impact on the entire value chain. This blog, How can tour operators contribute to sustainable tourism offers some practical advice. more information Accept. The national tourism organizations in Asian countries take initiatives in organizing this kind of tourism, which lifted MICE industry to a whole new level. Because of that, businesses are increasingly incorporating experiences to their marketing strategy. Nothing to do with pest control, everything to do with business-minded travel. What is the demand for outbound tourism on the European market? Creates employment opportunities in multiple associated sectors such as meeting planners, hospitality, venues, catering, logistics, transportation operators/providers, professional trade organisations, tourism board, tour operators and travel agents. It also provides a wealth of opportunities for individual companies or organisations who want to put themselves on the international stage. The structure of the MICE (Meetings, Incentives, Conferences and Events) travel industry is very complex. By 2025, this amount it is predicted to grow to an outstanding US$ 1,5 trillion mark. | Travel Is The Best Education! The operator also founded MICE Indiaa, an award-winning specialist digital MICE magazine that offers a range of executive MICE development training and management programmes for the sector, as well as publishing expertise and insights. Corporate events strengthen the positioning of companies and increase their power within the market in which they operate. [citation needed], Most components of MICE are well understood from their names, perhaps with the exception of incentives. As the Incentive Travel is removed and delegated to Travel and Tour Operators or Destination Management Companies (DMC). The EU Digital COVID Certificate issued to vaccinated people would restore confidence and the ability to travel freely. However, although still young, Gen Z make up more than 32% of the global population and are already keen travellers for leisure. However, dont take it for granted. Also, it provides great . Think of it as an audience that could be accessible to any tour operator (provided you're interested in The MICE industry is an important tourism segment in Thailand and is a good destination for bleisure, particularly among British and German business travellers. Although we have already spoken extensively about the types of MICE events in the article on types of corporate events, it is useful to review certain particularities of each one. Now a more important role is being taken on in MICE tourism by the possibility of staging hybrid events which combine face to face and digital components (also pending the development of the metaverse as a far more down to earth idea than the current one) and a greater awareness of the worker in matters such as safety, health and sustainability. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window). They ignite and model each other in a cycle that, when successful, can transform places. And that also includes selecting appealing destinations. This includes returning residents from countries such as India, South Africa and Brazil where new virus variants pose a significant threat. MICE Tourism: what is it and what these travelers look for. Global Meeting & Incentive Travel Exchange, Latin America Meeting & Incentive Travel Exchange, Caribbean Meeting & Incentive Travel Exchange, Four Seasons Athens: Lessons from the field on Talent Management Systems, Best practice for pairing wine with art in the classroom: A synesthetic approach, The 7 components of designing a hotel concept. Therefore, recognizing, the travel and information searching behavior of tourists is crucial for the national tourism authorities to articulate themed planning and formulate. Meetings can be short in duration (e.g. The researched issue concerns building of an attractive image of the MICE tourism destinations. Research has shown that health and safety while on a business trip is more than twice as important for business travellers than meeting their corporate goal. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. The MICE customer has high expectations for high-quality services and personalised customer service. There is also potential for Artificial Intelligence recognition and Virtual Reality interaction. Non-traditional accommodations in locations that are further away from business districts provide guests with more opportunities to discover the destination they are visiting in new ways, interact with local people and communities and enjoy a more authentic experience. Incentive travel, whether theyre large events or exclusive meetings, involve a lot of prior arrangement. There are so many opportunities in the meetings industry, that it might even become the main economic activity of a country. If you are looking for a way to motivate your staff and enhance productivity, retention and output throughout your business, then incentive travel is often a worthwhile investment. If we focus on cities, we see how Spain has two cities in the top 10 of the best destinations for business tourism, Barcelona occupying second place, and Madrid sixth. MICE event locations are normally bid on by specialized convention bureaus in particular countries and cities and established for the purpose of bidding on MICE activities. Furthermore, this study aims to examine the trends of each topic within news articles and identify the characteristics of topics over the past 30 years by developing graphs. For more information about developing suitable travel products for a variety of tourism niches, consult CBIs. To sell your MICE travel product to European business travel operators, consult the CBI study 10 tips for doing business with European tourism buyers. The companies associated with this municipal body will play an important and even more central role in the capital's MICE . The requirements that European tour operators have for MICE travel products in developing countries cover the following: As a first step, you should read the CBIs What requirements must tourism services comply with to be allowed on the European market and familiarise yourself with the comprehensive details of legal, non-legal and common requirements. Collaborate with service providers including accommodation, conference organisers, venues and corporate travel management companies to ensure your packages are included in information or offers they provide to business travellers. In addition, almost 60% of companies encourage their employees to extend their business trips on account of the added benefits that a satisfied employee can bring to the productivity of the business. If you enjoyed this article, you may also be interested in: 2023 Dr Hayley Stainton, all rights reserved. MICE tourism can also help to contribute to community building, urban renewal, and growth of the national identity (Getz,2008). It also indicates the scope of the challenges which must be met in coordinating the activities of different stakeholders to ensure that the MICE tourism industry is sustainable and effectively managed. The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. Required fields are marked *. The acronym MICE is a general term for the events industry itself. An online magazine that users are encouraged to sign up to and selection of inspirational videos are also available online. [3], "Society of Incentive & Travel Executives", "Conclusions of the International Seminar on MICE Tourism and Business Tourism, Santiago, Chile, 2526 May 2005", https://en.wikipedia.org/w/index.php?title=MICE_tourism&oldid=1135720429, This page was last edited on 26 January 2023, at 12:29. Required fields are marked *. Costa Rica is a tropical country with several climatic zones and a great diversity of microclimates, each with its own characteristics.