Personal Branding For Dummies. Contact us and let's discuss your ideas! Activity 1.1 Write four words to describe your ideal self-concept (personal brand). Personal branding is important, but not that many people can tell you how to express that in one or two sentences. Its important to let your accomplishments speak for themselves. In case you want some personal brand statement examples to help guide you, there is a handful below. Begin typing your search above and press return to search. describe yourself both professionally and personally. If youve ever come across someones LinkedIn profile and cringed a little, then you know what I mean. that could potentially compromise your internal moral compass or professional We have it front and center. Protected. these 5 words describe you both professionally and personally. It's fascinating to see the variety of words each of you has chosen. Imagine your brand as a personal relationship in your customers' lives. This helps you figure out who you are, what you stand for and where you add value. Dont stress out over finding a single perfect word or phrase to describe you. Whether the company is going through tumultuous financial times or big changes in leadership, the ability to adapt to a sudden change and remain adaptable to that change is an important skill to have. When you present your personal brand statement to someone else they will likely circle back around to you later if they want to work together. Shelley, until recently when I was working with a fantastic HR person (who taught me so much with her incredible skills), had I ever considered a personal brand. Dont procrastinate creating your statement. Another example might be: Bruce is an analytical, intelligent, and collaborative CEO who is dedicated to helping millennials have fun through expanding affordable gyms in the US. Make sure to keep it consistent across platforms, however, because using the same sentence every time will help others remember it and associate it with you. 2 . For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist, thought leader, and functional operator, and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.. Put Your Personal Brand Into Practice It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). Coming on too strong can cancel out the progress that was made earlier. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.. theres a fine line between letting your achievements speak for themselves and boasting. What three words describe your personal brand? B and C in case Plan A didnt work out. By pointing out the different languages that he uses at work, he shows that he is a team player and someone that enjoys collaborating with other teams and departments. The first step to building your personal brand is knowing yourself and your personality. We recommend taking a glance at your personal brand statement every 3-6 months to see if anything needs to be changed. These are some of the best personal brand statement examples on social media today. When you meet somebody for the first time, you dont want to drone on and on without them showing interest. Even after youve decided on a statement, it is a good idea to check with a friend to make sure that your idea of yourself matches what others think of you. Thanks for this article and thought process. This is why a concise personal brand statement is so important. She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. And once you have a standout personal brand statement, youll also want to deliver authentic and engaging content to your audiences on social media. But I believe it is better to wait for the right person than having to do it all over again. Thats why you get a summary and an entire about section on LinkedIn to. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. Once again its an example of what not to say about yourself. This can help you guide your answer to one that is relevant to the job while still being true to yourself. Here are our top picks for the best personal brands right now: 1. 2) Your brand is your self-impression. You spent time on it, dont you want others to see it? 1. To date, Ive had 32,415 comments. You can use more than just a handful of words to describe yourself, and you should. Do clients feel that strongly about your brand? 3. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. Wendi Weiner is anattorneyand award-winning writer who has been featured in over 75 major media outlets(including CNN, HuffPost, Money, Fast Company, Entrepreneur, and Business Insider) as a top authority in personal branding, social storytelling, career strategy, and the job search process. Heres a little-known fact about writing: verbs are more effective than adjectives. Small confession: I spent almost a YEAR trying to get a job with a history degree as a recent graduate. Successful branding involves just three steps: Identify your Brand Attributes: Identify what makes you different from your peers and competitors. Get help for patent invention InventHelp experts. For the past 15+ years, I have been . When choosing personal branding words, it is important to consider what you want people to think of when they hear your name. Follow these steps to prepare for when employers say 'Describe yourself in three words': 1. Content Strategist.. First, understand that the words you use are just a means to convey powerful ideas. He has become a master at crafting his communications with the absolute minimum number of words simply because it takes him so long to create a simple sentence. high integrity. Jot down your favorites and then narrow them down to your top 3-5. Irene Koehler uses powerful words like transform and unforgettable to get her point across quickly and succinctly. 1. Even though you want it to stand out, remember that using excessively large or technical words may alienate your audience. Sometimes it takes longer than expected to discover the right fit. is a [3 qualities/traits people use to describe you] {identity/profession] who is dedicated to helping . You can use these across your portfolio website, your resume, your LinkedIn profile, and while networking. Now that you have some personal brand statement examples to get you going, you need to get the most out of your final product. And the third category, Drive highlights words such as determined, trailblazer, intense and game-changer, and yes I know this is two words. They can Whenever you tweet, post, write, or introduce yourself with your 30 second pitch, think about those three words and what they mean to you . Be sure to take note of those too and choose words are a great fit for your brand and your business. Describe yourself with professional words that are appropriate to use in relevant settings. Feeling something else? Try telling it to a friend or significant other one time and see if he or she can easily recall the entire sentence. Your Expertise Your Personal Brand. Instead, this means this is not the singular focus of how you want to be known. Being collaborative is not just about being a team player. An awesome personal brand statement example jumps right out at you. Choose a word or phrase that describes your motivation for making sales. Whats going to help you the most here is a solid personal brand statement and a good conversation or impression afterwords. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. Dont get caught up in thinking if you didnt pick a word that falls into a particular category you dont possess these qualities, e.g. What was somewhat surprising was the responses fit into three overarching categories; Expertise, Character and Drive. Have data-backed and tactical advice to share? Then, look at the job description again and think of which words best relate to it. 3 words to describe your personal brandhow to pronounce conversation May 21, 2021 / in marilyn monroe real name / by When asking this interview question, interviewers wantand expecta short list of adjectives that describe you and demonstrate how you are the right candidate for the job.As already stated, have a list of 10 words at the ready. Personal brand words are the words that you would use to describe yourself, your work, and your personal brand. I teach people how to use unconventional strategies to land jobs they love in todays market (without connections, without traditional experience, and without applying online).. If youre in the pharmaceutical industry, DocStations pharmacy management software will help your business to level up, especially during a pandemic. The title Worlds Best Boss is a pretty big claim, and I dont think anyone is qualified to make that claim. Thanks! Use the personal branding statement examples below for inspiration when coming up with your own. Im a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. Im The Mary Poppins of CX/UX. This is how I measure success! and overcome those trials and tribulations that will resonate with prospective employers Better yet -elevate- I don't just move things from point a to point b. I lift them up. Hopefully, with a good sentence, an employer will want to know about you. So, perceive how your brand influences your customers' life and create a special effect. The words in this category focus on skills and abilities, how the individual does his or her job well. Id love to hear from you! You might even want to, speak with a personal branding consultant. If you dont have much experience at something, then it can be about any area that you want to become an expert in so long as you dont exaggerate. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. If you want to put your projects front and center, then you can make it seem more sincere by pairing it with personal brand concepts that denote some humility, like curiosity or self-improvement. when it comes to specific tasks and projects, but also in daily relationships Happy personal branding and finding your ONE word that communicates your value! If youre interested in a great way to endear your brand to your prospective and current customers, get in touch with these screen printers. You want to be approachable and interested, but realize that most actions are not taken on the initial day of contact. 4. Odds are, you probably are one yourself. Here, agent means something that takes an active role or produces a unique effect. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience.. THEN, if the other person is interested, you can go into your 30-second spiel, but only if they invite you to! Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. also lean in on the personal growth you have achieved by being collaborative. Social Media Amplification (The Modern Guide to Drive ROI), How to Create the Most Influential Brand Evangelists. Its especially true if the goal is to implement pharmaceutical management in your business. Brevity begets precision. How to use descriptive words for your personal brand, Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. Hi Shelley, Thank you for sharing these wonderful insights. When it comes to personal branding, there are certain words that can make all the difference. :). Ask them to do the same activity, giving you three descriptive adjectives based on the personal brand they feel describes your freelance business. I transform accomplished women from unknown to unforgettable with a strategic, trustworthy personal brand.. Are you clear on your brands mission, vision, and values? Whats most important to me is that my clients gain insights and walk away with an aha moment, something they learned that makes an impact in their professional lives. Your values and goals change over time, so it makes sense that your personal brand statement would as well. Darrell Franklins personal branding statement makes it clear that innovation an important skill for his role is a core part of his DNA. Now its time to craft your own. for your long-term career development. "I develop sustainable business models and marketing strategies to fuel small business growth.". Your brand statement is not a personal mission statement or job title, but rather your catchphrase if you will about your specific expertise. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun And this process does not have to be overwhelming! Time and time again we see people spend hours crafting and refining their personal brand statement, only for them to just put it on their website. I'm very patient and take recruiting new people for suitable positions very seriously. Meticulous and adaptable go hand-in-hand and are two great words to describe yourself. In particular it does a good job of telling potential hiring managers what she does, how she does it, and how she thrives. If they show interest, you can and should elaborate but once again, you have to do it without boring the person youre speaking to. Other people tend to struggle coming up with just ONE word. A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that. It must only be 3 exactly. LeadFuze gives you all the data you need to find ideal leads, including full contact information. They correspond to the four Keirsey temperaments. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. On the web, you have much more control over perceptions because people will judge you solely based on what's . Additional words include versatile, resourceful and adaptable. About Me: I was awarded the title Top Graduating HR Student at my college for my leadership and passion for the field. 3. Knowing these "secrets," I now see excellent results during my job searches - and I dont even apply to more than a handful at once. Thank you Mrs. encountered a situation where you have had to work with a difficult Press Esc to cancel. In most cases you will find consistency from your feedback providers. It is the unique combination of skills, experience, and personality that you want the world to see you. Whenever I work with clients to develop their personal and even prospective clients. Keep in mind that the brand statement is only supposed to get people interested, and not say everything about your professional career. Your statement is a distinctive part of your personal brand that is unique to you. co-worker or a difficult client and how you have handled it professionally. Thats simple, succinct, and its enough of a teaser to get a response like: Wow, tell me how you do that. Thats your invitation to elaborate on your 30-second elevator pitch. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. Its important to not confuse your messaging with your personal branding. 1- Bold. Be sure to connect with me on Facebook, and follow me on LinkedIn andTwitter. Glad that you enjoyed the list and we're just as surprised as you are that most job applicants don't go through this process as well. Keep in mind that Ultimately what it comes down to is being authentic ethics but could advance someone elses interests. Powerful. You might even want to speak with a personal branding consultant to strike the right balance. Consider your qualities. Once you've established the initial elements of your personal brand be proactive and start asking for feedback. This gives you a significant advantage over other profiles that have their value spread thin throughout their entire profile. They are used to communicate what an individual is all about, and what they bring to the table. They dont drone on and on, instead, they get right to the point and let the details get sorted out later. , but they can definitely support it. A personal brand statement will not help you much if you are not telling people what it is. When people see something from my brand they think it is _________. If youre careful, you can use words like award-winning, community advocate, and side hustle to highlight your achievements or community roles. There is no right or wrong answer in selecting the 5 words No matter your occupation or personality, you should have your own personal "dress code" that follows your unique look, tied to your personal brand and goals. The responses in this category for the large part had to do with a high level of integrity or character. You should be respectful of their time and yours. Its the essence of who you are, distilled to just a few words. Aaron Ward. . No matter your career path, you want to be able to do the same. Consider if you have the ability to roll with the punches as well as step up to the plate when the company or leadership teams are faced with tough challenges (i.e. 300 satisfied clients so far.". I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. We've seen thousands of resumes and CVs that say people are "motivated team players." Those are great things to be, yet too many people write the exact same words. Take a moment to think it through, and then once you've got them, write them down and tell someone, your manager, friend or loved one, what these . I strive to improve myself and those around me, and I am always looking for ways to grow. Here are three types of words that describe your personal brand. With more and more people developing their personal brand statements, some common trends are starting to emerge. That's a very interesting way to use it! It is tempting to exaggerate your abilities, but this is not the place to do that. If you get multiple words or themes determine if one word stands out more than the others. UGC Creators: What Are They? These examples can be used as templates for inspiration when making your own personal brand statement. Your story is your brand. Looking at Target as an example most of us are familiar with, it . Does Your Brand Need Them. Picture Credits: Nike. If you want to win on LinkedIn, take that personal branding statement and show it off. When people interact with my content, products, and services, I want them to feel ______. Its a key weapon in your arsenal because it provides a quick, top-level understanding of what you stand for without making others read a whole bio. However, after polling several well-educated young professionals about their personal brand statement, we realized that there are still many individuals who dont understand how to use it to benefit their career and brand. Taking your personal brand statement and making it easily found will help share what youre all about, even if someone doesnt have a lot of time to look at your profile. Additionally, a CEO's reputation plays a vital role in attracting employees to a company (77%) as well as motivating them to stay (70%). These are all admirable qualities to have, so take pride in the 3 words you choose. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. Your answers to these questions (and the ones below) will be the steering wheel that drives your personal branding campaign. Thats why you get a summary and an entire about section on LinkedIn to craft a personal brand statement. For example, take a look at this person who calls themselves an influencer of change.. Fatma Repha From Thrifty Phat. What I mean by this is what people uniquely think of when they think of you. Dont try and shoehorn your statement into a format that doesnt work for you. We have over 60,000 monthly readers that would love to see it! Personal branding is a very important step in the job search process. 19 of the best personal brand examples in 2023. When Im not advocating for exceptional candidate experience or teaching my coworkers the ins and outs of LinkedIn, Im on Linkedin sharing professional insight, in my home office making lightweight clay earrings, or watering my plants. You can blabber on for hours once the other person has shown sufficient interest, but until then think about precision when you craft your personal brand statement. So they end up sounding like everyone else. Question: Activity 1.1 Write four words to describe your ideal self-concept (personal brand) 1 2 3 4 What steps are necessary to make your desired personal brand a reality? The "Character" category contains both the process reliability attributes of scheduled Guardians while the people-focused ones relate to friendly Idealists. Avoid using too many personal branding words or phrases. These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. He was thrilled! That is an amazing stat though, that the job search time is cut in half after using your Personal Success Profile. Chris Do uses his personal branding statement to tell the story of his career what he achieved in the past and what hes focused on now. These adjectives describe my personality: I am a culture champion, creator, and teacher. The word "popular" means "well-liked" or "well-known". Our next featured user is the Builder of Things and Communities, who is pictured below. You can use more than just a handful of words to describe yourself, and you should.