political advertising window 2022

That includes $214 million on the U.S. Senate race, $166 million on the governor's race, $75 million on U.S. House races, and $138 million for state and local races. Consent Decree 11/3/21 - Consent DecreeLahontan Valley Broadcasting Company, LLC Consent Decree 5/7/21 - Consent DecreeLincoln County Broadcasters, Inc. In Missouri, the office of the Secretary of State posts all election dates. Given the high-stakes and potential short-term nature of political ad campaigns, candidates and their marketing teams cant afford to leave anything to chance which is why its vital they get up to speed quickly on the dynamics of this ever-changing market. With the arrival of new video distribution methods and social media platforms, we were likely to see various forms of political ads and Live broadcasting of Candidates on YouTube, Facebook, Twitter, Instagram, etc. Consent Decrees, 4/1/22- Consent DecreeMomentum Broadcasting LP Consent Decree, 3/31/22- Consent DecreeMissoula Broadcasting Company, LLC Consent Decree, 3/31/22- Consent DecreeJodesha Broadcasting, Inc. Consent Decree 8/24/20- Consent DecreeDreamcatcher Communications, Inc. Enters into Consent Decree We primarily see voter lists in the form of physical addresses, but they can also be email addresses as well. 6/22/22- Consent DecreeFayette Broadcasting Corp. Weve put together this infographic to illustrate dollars, voter preferences and opportunities. 3/8/22- Consent DecreeAlexandra Communications, Inc. 7/31/20- Consent DecreeAlum Springs Vision & Outreach Corp Enters into Consent Decree 10/21/21 - Consent Decree97.5 Licensee TX, LLC Consent Decree 9/13/22- Consent DecreeSt. 8/21/20- Consent DecreeDr. Consent Decree, 2/23/21 - Consent DecreeSM-KTTS, LLC Consent Decree, 2/23/21 - Consent DecreeSM-KSGF-FM, LLC Consent Decree, 2/22/21 - Consent DecreeTri-Rivers Broadcasting Company Consent Decree, 2/22/21 - Consent DecreeDelta Broadcasting, LLC Consent Decree, 2/18/21 - Consent DecreeO-Town Communications, Inc. 0000042237 00000 n Consent Decree On January 27, 2022, the FCC will hold its monthly open meeting. 7/30/20- Consent DecreeCenter Hill Broadcasting Corp., Inc. enters into Consent Decree Consent Decree, 5/7/21 - Consent DecreeAnderson Radio Broadcasting, Inc. Consent Decree with Entercom License, LLC, Consent Decree with Bealsey Media Group Licenses, LLC, Consent Decree with Salem Media Group, Inc, FCC Adopts Clarification of Political File Order, Guidance on Political Advertising Lowest Unit Charge During Pandemic, Media Bureau Announces Pleading Cycle for Cable Recordkeeping Rule, FCC Reviewing Recordkeeping Rules on Cable Operators, Accessibility Recordkeeping and Contact Information Requirements, Order Granting Motion for Extension of Time, Meredith Corporation, Licensee Of WPCH-TV, Atlanta, GA And Georgia Tel, Notice of Petition for Reconsideration Filed by NAB, FCC Adopts Political File Clarification Order, LMS electronic filing of radio license renewals and EEO Reports, Online Public Inspection File Requirements, Order Granting Additional Time to Comply with Online Public File, PN Re March 1, 2018 Online Public File Deadline, FCC To Host Consumer Webinar on the FCC's Consumer Help Center, Media Bureau issues order setting aside political file decisions, Chmn. 6/30/22- Consent DecreeRadio Power, Inc. hb```f6n>130py4 Y@#*;1Rtg9sEfHsT^|}CgcA/L3~3T E 2-F lH `F`h\``Pg( 8/28/20- Consent DecreeConsent Decree with Townsquare Media Tuscaloosa License, LLC is a major benefit. It shouldnt come as a surprise that 2020 will be an unprecedented year for political advertising, not the least of which is the contentious race for president. 4/27/22- Consent DecreeMoy Communications, Inc. 2/12/21 - Consent DecreeTrending Media, Inc. 12/1/20- Consent DecreeTuscarawas Broadcasting Company Enters into Consent Decree 4/23/21 - Consent DecreeRocky Mountain Radio Group, LLC Consent Decree 5/4/21 - Consent DecreeCuster County Community Broadcasting Corporation Consent Decree Consent Decree 6/23/22- Consent DecreeLakes Media, LLC Consent Decree Consent Decree, 10/21/21 - Consent Decree97.5 Licensee TX, LLC Consent Decree, 10/21/21 - Consent DecreeVillecom, LLC Consent Decree, 10/20/21 - Consent DecreeMBC of Texas-KGGR. 8/27/20- Consent DecreeConsent Decree with Rainbow City Media, LLC Digital ad targeting requires not just exposing people in your audience to key messages, but coordinating these messages across multiple devices and platforms. Consent Decree, Missouri Valley Broadcasting, Inc. Consent Decree, 10/20/21 - Consent DecreeRiver Rat Radio. Consent Decree Fact Sheet: FCC Political Programming Rules. 4/26/22- Consent Decree45 North Media Inc. 8/21/20- Consent DecreeAcadia Broadcast Partners, Inc. Enters into Consent Decree 0000007644 00000 n 1/5/22- Consent DecreeNew Century Broadcasting, LLC Consent Decree We have years of experience helping clients ensure optimal visibility year-round. 0000042347 00000 n 5/11/21 - Consent DecreeWestern Rockies Radio, Inc. Political advertising is defined as advertising displays, newspaper ads, billboards, signs, brochures, articles, tabloids, flyers, letters, radio or TV presentations, or other means of mass communication, used for the purpose of appealing, directly or indirectly, for votes or for financial or other support or opposition in an election campaign. original Arkansas 1960's Governor Faubus window political signs lot of 2. Consent Decree, First Republic Broadcasting Corporation Consent Decree, Glasgow Broadcasting Corp. Political parties and other interest groups are rolling out education campaigns about the state's new election system with open primaries and ranked-choice general elections in advance . 8/12/20- Consent DecreeGlades Media Company LLP Enters into Consent Decree The political ad tracking firm AdImpact projects more than $1.4 billion will be spent on digital advertising as a whole during the 2022 election cycle. 2/2/20 - Public NoticeAccessibility Recordkeeping and Contact Information Requirements Consent Decree Apple's iOS privacy update in 2021 has made it more . Consent Decree For the November 7 General Election, the LUC window opens on September 9. Consent Decree, 7/18/22- Consent DecreeConnoisseur Media License Consent Decree, 7/18/22- Consent DecreeTesiero, Joseph C Consent Decree, 7/15/22- Consent DecreeMediaCo WBLS License LLC Consent Decree, 7/15/22- Consent DecreeMediaCo WQHT License LLC Consent Decree, 7/13/22- Consent DecreeFM Radio Licenses, LLC Consent Decree, 7/12/22- Consent DecreeIZ Communications Corporation Consent Decree, 7/12/22- Consent DecreePMJ Communications, Inc. 2016 A major benefit on our end is that Viant leverages its own proprietary device graph that seamlessly associates all individuals in a household under a unique Viant Household ID, allowing for more accurate targeting and measurement. Aug 17, 2022, 10:46 AM. 7/31/20- Consent DecreeH & G C, Inc. Enters into Consent Decree Consent Decree, Enrico Brancadora and WIBG Limited Liability Company Consent Decree, Sea-Mar Community Health Center Consent Decree, Sunbury Broadcasting Corporation Consent Decree, St. Barnabas Broadcasting, Inc. But candidates, agency partners and consultants need to understand whats different about this market and how to adjust. © 2023 Market Mentors, LLC. Consent Decree Our suggestion is to investigate potential partners claimed data sources and explore working with a wide range of legacy and newer data providers. 9/19/22- Consent DecreeSunbury Broadcasting Corporation Consent Decree February 22, 2020 - All Stations in Wisconsin: Political window (45 days before primary elections) opens today. Being able to anchor your media approach within a unique Household ID allows an advertiser to efficiently target an audience across all devices, while also providing accurate cross-device reach and frequency control. 11/22/21 - Consent DecreeStellar Media Consent Decree 10/14/20- Consent DecreeJackson County Broadcasting, Inc. Enters into Consent Decree 4/13/22- Consent DecreeMulticultural Radio Broadcasting Licensee, LLC Consent Decree Theres no doubt that when it comes to targeting potential voters using digital identifiers, there have been several recent profound changes with major implications. 3/17/22- Consent DecreeEADS Broadcasting Corporation Consent Decree 10/28/21 - Consent DecreeATW Media, LLC Consent Decree 7/21/21 - Consent DecreeBrewer Media Group, LLC Consent Decree 8/28/20- Consent DecreeFreeland Broadcasting Co., Inc. Enters into Consent Decree 0000007811 00000 n 2/17/21 - Consent DecreeZimmer Radio of Mid-Missouri, Inc. 2/23/21 - Consent DecreeSM-KSGF-FM, LLC Consent Decree No easy answers on reducing U.S. gas prices, despite political ads' claims By Tom Kertscher June 15, 2022 Fact-checking a super PAC attack on Dr. Oz over defunding police, Obamacare, COVID . Political ad spending for 2022 midterms to reach $7.8 billion While broadcast TV will lead the pack, advertising across digital channels will continue to show significant growth. The primary election lowest unit rate period opens on June 18, 2022 for an August 2, 2022 primary election. Meanwhile, Apple has already shaken up the ad market by limiting the use of tracking across apps without peoples permission. 5/12/21 - Consent DecreeWinton Road Broadcasting Co., LLC Consent Decree Thus, some forward-looking partners have already pivoted toward better leveraging first-party data and device graphs to reach voters in a hyper-targeted manner across all devices, including, . MAGNA reportsthat OTT video accounts for 12% of a user's time spent with media, yet only receives 3% of total ad spend. Consent Decree, San Luis Valley Broadcasting, Inc. The EDPS has published today his Opinion on the EU legislators' proposed Regulation on transparency and targeting for political advertising.. 6/2/16- Public NoticeOnline Public Inspection File Demonstration Announced - June 13, 2016 8/21/20- Consent DecreeRadio Hendersonville, Inc. Enters into Consent Decree 2022 Political Ad Planning is Underway You probably feel that you've barely recovered, on all levels, from the political campaign spending and bipartisanship of last year. GOP massively dominates ad spending in 4 out of 5 top 2022 gubernatorial races The latest Ad Age Campaign Ad Scorecard analysis as this year's races heat up By Simon Dumenco and Kevin Brown.. 2/23/21 - Consent DecreeSM-KTTS, LLC Consent Decree Consent Decree, 6/30/22- Consent DecreeNew Hampshire Family Radio, LLC Consent Decree, 6/28/22- Consent DecreeEquity Communications, LP Consent Decree, 6/23/22- Consent DecreeLakes Media, LLC Consent Decree, 6/22/22- Consent DecreeFayette Broadcasting Corp. Consent Decree 2/3/17- News ReleaseChmn. Consent Decree, 4/8/22- Consent DecreeKJDY, LLC Consent Decree, 4/6/22- Consent DecreeHightower Radio, Inc. endstream endobj startxref News about Political Advertising, including commentary and archival articles published in The New York Times. Consent Decree, 4/14/22- Consent DecreeCoyote Communications, Inc. 3128 45 Consent Decree Consent Decree, 9/13/22- Consent DecreeSt. Consent Decree, 3/1/21 - Consent DecreeRadio One Licenses, LLC Consent Decree, 2/26/21 - Consent DecreeBragg Broadcasting Corporation Consent Decree, 2/26/21 - Consent DecreeQueenB Radio Wisconsin, Inc. Consent Decree 4/26/22- Consent DecreeResonate Hawaii LLC Consent Decree 3/15/19- Public NoticeUpcoming Radio Station License Renewals 7/22/20- Consent DecreeConsent Decree with Bealsey Media Group Licenses, LLC 2/25/21 - Consent DecreeSM-KSGF-AM, LLC Consent Decree 10/27/21 - Consent DecreeS&R Broadcasting, Inc. 0000067257 00000 n 11/9/21 - Consent DecreePatrick Broadcasting LP Consent Decree Consent Decree, 9/8/21 - Consent DecreeSunrise Broadcasting, LLC Consent Decree, 9/8/21 - Consent DecreeKNZA, Inc. Consent Decree, 7/15/21 - Public NoticeMedia Bureau Opens MB Docket No. 12/21/21 - Consent DecreeMillennium Media, Inc. Consent Decree, 2/10/21 - Consent DecreeRiver City Radio, Inc. Enters into Consent Decree, 2/10/21 - Consent DecreeZimmer Radio, Inc. Enters into Consent Decree, 2/9/21 - Consent DecreeTimes-Citizen Communications, Inc. Enters into Consent Decree, 2/9/21 - Consent DecreePowell Broadcasting Company Enters into Consent Decree, 12/8/20- Consent DecreeClear Water Brands, Inc. Enters into Consent Decree, 12/4/20- Consent DecreeMRR License, LLC Enters into Consent Decree, 12/2/20- Consent DecreeSTARadio Corp. Enters into Consent Decree, 12/1/20- Consent DecreeTuscarawas Broadcasting Company Enters into Consent Decree, 11/30/20- Consent DecreeWGEM License, LLC Enters into Consent Decree, 11/30/20- Consent DecreeTalley Broadcasting Corporation Enters into Consent Decree, 11/30/20- Consent DecreeCourier Communications Corporation Enters into Consent Decree, 11/17/20- Consent DecreeSouthern Illinois Radio Group, Inc. Enters into Consent Decree, 10/26/20- Consent DecreeCrocodile Broadcasting Corp., Inc. Enters into Consent Decree, 10/26/20- Consent DecreeFranklin Communications, Inc. Enters into Consent Decree, 10/23/20- Consent DecreeRadiohio Enters into Consent Decree, 10/22/20- Consent DecreeImpact Radio, LLC Enters into Consent Decree, 10/22/20- Consent DecreeIron River Community Broadcasting Enters into Consent Decree, 10/21/20- Consent DecreeForum Communications, Inc. Enters into Consent Decree, 10/21/20- Consent DecreeLatitude Media, LLC Enters into Consent Decree, 10/19/20- Consent DecreeMitten News, LLC Enters into Consent Decree, 10/19/20- Consent DecreeWDLW Radio, Inc. Enters into Consent Decree, 10/19/20- Consent DecreeWOBL Radio, Inc. Enters into Consent Decree, 10/15/20- Consent DecreeLanser Broadcasting Corporation Enters into Consent Decree, 10/14/20- Consent DecreeJackson County Broadcasting, Inc. Enters into Consent Decree, 10/14/20- Consent DecreeTown and Country Broadcasting, Inc. Enters into Consent Decree, 10/14/20- Consent DecreeChristian Faith Broadcast, Inc. Enters into Consent Decree, 9/4/20- Consent DecreeIredell Broadcasting, Inc. Enters into Consent Decree, 9/4/20- Consent DecreeChicago FCC License Sub, LLC, et al., enter into Consent Decree, 9/4/20- Consent DecreeMedia Bureau Cancels Consent Decree for Thornburg Communications, Inc, 9/3/20- Consent DecreeApple City Broadcasting, Inc. Enters into Consent Decree, 9/1/20- Consent DecreeConsent Decree with Crestview Broadcasting Company, In, 9/1/20- Consent DecreeConsent Decree with Magic Broadcasting II, LLC, 8/31/20- Consent DecreeEastern Broadcasting Company Enters into Consent Decree, 8/31/20- Consent DecreeWSJM, Inc. Enters into Consent Decree, 8/31/20- Consent DecreeChristian Broadcasting System, Ltd. Enters into Consent Decree, 8/31/20- Consent DecreeMedia Bureau Cancels Consent Decrees for Seven Licensees, 8/28/20- Consent DecreeConsent Decree with Townsquare Media Tuscaloosa License, LLC, 8/28/20- Consent DecreeFreeland Broadcasting Co., Inc. Enters into Consent Decree, 8/27/20- Consent DecreeConsent Decree with Rainbow City Media, LLC, 8/27/20- Consent DecreeConsent Decree with La Taurus Productions, Inc, 8/27/20- Consent DecreeConsent Decree with The Jeff Beck Broadcasting Group, LLC, 8/27/20- Consent DecreeGadsden Radio Media, LLC Enters into Consent Decree, 8/27/20- Consent DecreeConsent Decree with Quality Properties, LLC, 8/27/20- Consent DecreeConsent Decree with Reef Broadcasting, Inc, 8/27/20- Consent DecreeConsent Decree with Lake Cumberland Broadcasters, LLC, 8/27/20- Consent DecreePerry Broadcasting of Arkansas, Inc. Enters into Consent Decree, 8/26/20- Consent DecreeConsent Decree Townsquare Media of Evansville/Owensboro, Inc, 8/26/20- Consent DecreeFloyd County Broadcasters Company, Inc. Enters into Consent Decree, 8/26/20- Consent DecreeL.M. 2/11/21 - Consent DecreeBott Communications, Inc. 0000080616 00000 n As of this writing, Virginias federal, state, and local general elections are scheduled for November 8, 2022. |Cr4\ Consent Decree BIA Advisory Services estimates that local political advertising revenue will generate $8.4 billion, while Axios has an even higher number of $8.9 billion. Consent Decree, 4/27/22- Consent DecreeGow Media, LLC Consent Decree, 4/26/22- Consent DecreeResonate Hawaii LLC Consent Decree, 4/26/22- Consent Decree45 North Media Inc. 5/6/21 - Consent DecreeKenneth Clark Consent Decree It may even be better. 8/24/20- Consent DecreeConsent Decree with Commonwealth Broadcasting, L.L.C 9/8/21 - Consent DecreeKNZA, Inc. 12/20/21 - Consent DecreeMarvin Vosper Consent Decree According to AdImpact, spending on political advertising during the 2022 midterm election cycle is estimated to be a record breaking $9.7 billion. 8/9/22- Consent DecreeThe Scranton Times, LP Consent Decree 7/6/22- Consent DecreeGreat Eastern Radio, LLC Consent Decree 6/30/16- Declaratory RulingHearst Television, Inc., Declaratory Ruling 2/10/21 - Consent DecreeZimmer Radio, Inc. Enters into Consent Decree Consent Decree, 4/25/22- Consent DecreeSocorro Community Radio, LLC Consent Decree, 4/22/22- Consent DecreeResort Radio,LLC Consent Decree, 4/19/22- Consent DecreeVictoria Radioworks, LLC Consent Decree, 4/19/22- Consent DecreeSummit Broadcasting Group, LLC Consent Decree, 4/18/22- Consent DecreeMeruelo Radio Holdings, LLC Consent Decree, 4/15/22- Consent DecreeGeorge Country Media,Inc. Certainly, leveraging voter lists can provide direct access to registered voters. Consent Decree, 4/13/22- Consent DecreeMutual Broadcasting System, LLC Consent Decree, 4/13/22- Consent DecreeMulticultural Radio Broadcasting Licensee, LLC Consent Decree, 4/11/22- Consent DecreeKWRL, LLC Consent Decree, 4/11/22- Consent DecreeTaxi License Corporation Consent Decree. Election season dramatically increases demand on advertising inventory, which means other advertisers get bumped, generally based on a last-in, first-out basis. Along those same lines, there has been talk in the ad world that first-party data is the only data that matters. The right technology partner with experience in this field can help advertisers make the most of such data while staying on the right side of privacy regulations. Happy #EmployeeAppreciationDay to our wonderful Viant team! Simply put, what worked even a few campaign cycles ago wont work in 2022. cant be as powerful and precise as its been in the past. Any printed campaign literature, political advertisement, or electioneering . Consent Decree, 10/28/21 - Consent DecreeCentex Broadcasting, LLC Consent Decree, 10/28/21 - Consent DecreeATW Media, LLC Consent Decree, 10/27/21 - Consent DecreeS&R Broadcasting, Inc. Whatever you think about that personally, it's a big potential problem for traditional marketers, who fear their strategic plans and hoped-for results will be smothered by billion-dollar political placements. 8/31/20- Consent DecreeEastern Broadcasting Company Enters into Consent Decree Political advertising is when a party, candidate, lobby group or other interest group use marketing to push a political agenda. 10/25/21 - Consent DecreeCameron Broadcasting. Pai Taps Commissnr. h1 0Gc\bW=IR,W9sx9sx9sx9 0 endstream endobj 3129 0 obj <>/Metadata 428 0 R/Names 3130 0 R/Outlines 385 0 R/Pages 418 0 R/StructTreeRoot 430 0 R/Type/Catalog/ViewerPreferences<>>> endobj 3130 0 obj <> endobj 3131 0 obj >/PageTransformationMatrixList<0[1.0 0.0 0.0 1.0 -306.0 -396.0]>>/PageUIDList<0 203>>/PageWidthList<0 612.0>>>>>>/Resources<>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/XObject<>>>/Rotate 0/StructParents 0/TrimBox[0.0 0.0 612.0 792.0]/Type/Page>> endobj 3132 0 obj <> endobj 3133 0 obj <> endobj 3134 0 obj <> endobj 3135 0 obj <> endobj 3136 0 obj <> endobj 3137 0 obj [/Indexed/DeviceRGB 124 3163 0 R] endobj 3138 0 obj <> endobj 3139 0 obj <>stream 2/10/22- PNEffective Date Set for Political Programming Rules Consent Decree, 9/23/22- Consent DecreeEnrico Brancadora and WIBG Limited Liability Company Consent Decree, 9/21/22- Consent DecreeSea-Mar Community Health Center Consent Decree, 9/21/22- Consent DecreeDJRO Broadcasting, LLC Consent Decree, 9/19/22- Consent DecreeSunbury Broadcasting Corporation Consent Decree, 9/16/22- Consent DecreeRed Apple Media, Inc. Touching more lives. 5/26/21 - Consent DecreeGrand Junction Media, Inc. 2/3/17- OrderWTB Sets Aside Policy Review Report 3. Pai Taps Commissnr. Pepper Pepsi-Cola Bottling Company of Dyersburg, LLC, 8/21/20- Consent DecreeThird Partner Broadcasting, Inc. Enters into Consent Decree, 8/21/20- Consent DecreeAcadia Broadcast Partners, Inc. Enters into Consent Decree, 8/21/20- Consent DecreeRadio Hendersonville, Inc. Enters into Consent Decree, 8/20/20- Consent DecreeBroadcast Partners, Inc. Enters into Consent Decree, 8/12/20- Consent DecreeLiberty In Christ Jesus Ministry Enters into Consent Decree, 8/12/20- Consent DecreeRadio Fiesta, Inc. Enters into Consent Decree, 8/12/20- Consent DecreeGlades Media Company LLP Enters into Consent Decree, 8/11/20- Consent DecreeKeys Media Company, Inc. Enters into Consent Decree, 8/10/20- Consent DecreeBMZ Broadcasting, LLC Enters into Consent Decree, 8/10/20- Consent DecreeCohan Radio Group, Inc. Enters into Consent Decree, 8/10/20- Consent DecreeFort Myers Broadcasting Company Enters into Consent Decree. Communications of Kentucky, LLC enters into Consent Decree, L.M. 12/22/21 - Consent DecreeWharton County Radio, Inc. 12/21/21 - Consent DecreeRick L. Murphy Consent Decree, 12/21/21 - Consent DecreeMillennium Media, Inc. Consent Decree Consent Decree, 7/11/22- Consent DecreeFoxfur Communications, LLC Consent Decree, 7/11/22- Consent DecreeHall Communications, Inc. The best strategy to ensure your advertising airs on schedule (and before rates rise) is to give your media buyer approval to place your buys as far ahead as possible; at least through Q3 is recommended. 8/21/20- Consent DecreeStannard Broadcasting Co., Inc. Enters into Consent Decree Consent Decree, Horizon Broadcasting Group, LLC Consent Decree, Bicoastal Media Licenses, LLC Consent Decree, Missoula Broadcasting Company, LLC Consent Decree, Jodesha Broadcasting, Inc. The FCCs administrative rules and regulations governing political programming may be found in Title 47 of the Code of Federal Regulations.